Bob Barker | April 18, 2013 at 12:58 am
“The mistake firms make is using these channels to try and sell stuff” What a great ‘business tip for the age’ quote from the No:1 brand on Facebook, Twitter and Foursquare, well according to Howard Schultz quoted in a Sunday Times interview. As for being No:1, he is probably right for Facebook at least, who [...]
Read MoreBob Barker | April 18, 2013 at 12:53 am
“Marketing in the moment” is my terminology to help remind yourself, when you are in that focused time of reviewing social media or the internet, that when you spot something or feel emotionally affected by something you do something about it “in the moment”. If you leave it on a todo list or think “go [...]
Read MoreWilliam Buist | April 12, 2013 at 11:55 pm
One of the trends that seems to be accelerating in the use of technology in society is the developments in the cloud and the ability for data to be moved around between devices quickly and easily. If we look at computing in business, as just one example of this, we’ve started (in my working life) [...]
Read MoreBob Barker | April 11, 2013 at 11:24 am
In reviewing corporate and digital marketing budgets its important to recognise how much people are becoming the marketing programmes and make sure the finance guys understand that before targeting headcount reduction. For a large part of marketing these days we don’t need massive campaign and programme spend any more as the people not only provide [...]
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